FOUR STEPS TOWARDS SUCCESS
FOUR STEPS WITH US

Strategy - Marketing - Customer Management - Technology

WELCOME TO TFOUR

FIRST STEP.

UNDERSTAND THAT TODAY THE CUSTOMER HAS CHANGED.
SO, WHAT TO DO?

1

A NEW
STRATEGY

Once upon a time there was the Customer. Customers bought, and nothing else had to be done except stimulating them through advertising. Well, such customers no longer exist. Now, they have turned into people. And while a customer can be stimulated, people must be heard. Only by doing so, it is possible to communicate with them, by creating emotional stories which build value- perceived not only in terms of pure profitability, but also in terms of the brand own value- In order to do so, old strategies are useless. A new strategy is needed, one which respects and spoils the clients-oops, the people-, and of course, is also capable to optimize the budget.

TFour plans a different,dedicated strategy for each company. A strategy which doesn't merely consist of words, but fits a model whose results are measurable, because an effective strategy must be tested in the field, and measured to the hundredth. Differently, one risks to make a mess.


SECOND STEP.

UNDERSTAND THAT TODAY CUSTOMERS ARE INCREASINGLY DIFFERENT. SO, WHAT LANGUAGE TO USE?

2

A NEW
MARKETING

Individuals are multifaceted. For example, a woman can be a caring mother and at the same time, a fashion oriented woman, a jogging fan, and passionate about her job... The Internet today enables people to develop all their different inner aspects in order to connect them and to let them interact. Thus, marketing turns from “one-to-one” to “many-to-many", resulting in a more complex but surely more exciting practice, considering that Companies must speak not only to the so-called consumer but also to the sales channels and collaborators, using a different language each time.

TFour helps companies to manage any B2B and B2C initiative, thanks to its advanced operative models and technologies, and supports the Company in the identification of the most effective “touch points”, and of the most appropriate language for brand communication.

THIRD STEP.

FIND THE MOST APPROPRIATE MANNER TO TALK.
AND THEN, HOW TO ACT?

3

A NEW CUSTOMER MANAGEMENT

And now the third step: to establish a strong and long-lasting relationship with each person. In order to do so, it is necessary to use all the channels in the best possible way, by sending through a relevant brand experience, and cleverly managing the information flow.
A delicate job which can turn the average customer into a happy person, when performed in the right way. Do you think everyone is able to do so? We don't.

TFour benefits of a very special International Customer Management team, consisting of young, dedicated, resourceful, multilingual and multitechnological people. These people are specialized in the identity, history and values of the Company they work for, as well as in their products, and they are able to speak with those people-that once were called “Customers”.




FOURTH STEP.

COMMUNICATE, SELL, LOYALIZE.
AND WHAT TOOLS TO USE?

4

NEW VISIONS
NEW TECHNOLOGIES

Marketing today doesn't exist without the use of technologies. And these scare only those who are not able to use them. TFour has a solid experience with all technological platforms and can assure their high reliability and their top-level performance in terms of costs/results; technology is a primary investments and like any other investment it must be able to guarantee tangible results.

TFour helps companies to manage their communication and sales projects in the best way, by making available the infrastructures,the software and all the necessary tools. Tools such as Advergame, CRM, E-Commerce, Voice Portal, CTI, Mobile Application, Chat, E-mail, Payment & Security, Content & Knowledge Base, Facebook, Twitter, Instagram, Cobrowse, Survey. And this is only the beginning.

TFour
Business Solution Company
Via Durini 4 - 20122 Milano
t +39 02 78625650
f +39 02 78625689
info@tfour.it
press@tfour.it
careers@tfour.it

© 2016 TFOUR VAT N. 06705190962 - LEGAL TERMS

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