UNDERSTAND THAT TODAY THE CUSTOMER HAS CHANGED.
SO, WHAT TO DO?
Once upon a time there was the Customer. Customers bought, and nothing else had to be done except stimulating them through advertising. Well, such customers no longer exist. Now, they have turned into people. And while a customer can be stimulated, people must be heard. Only by doing so, it is possible to communicate with them, by creating emotional stories which build value- perceived not only in terms of pure profitability, but also in terms of the brand own value- In order to do so, old strategies are useless. A new strategy is needed, one which respects and spoils the clients-oops, the people-, and of course, is also capable to optimize the budget.
TFour plans a different,dedicated strategy for each company. A strategy
which doesn't merely consist of words, but fits a model whose results
are measurable, because an effective strategy must be tested in the
field, and measured to the hundredth. Differently, one risks to make a